Media & Marketing
How much do advertisers spend on digital ads?
How much do advertisers spend on digital ads?
Digital spending makes up 59.7% of total ad spend in Singapore.
Streaming Battle: Netflix retains its crown in Singapore
The platform saw a 3% growth in its market share in 4Q23.
EnterpriseSG, IMDA launch first GenAI Sandbox for SMEs
The parties will add 13 new programmes to the Sandbox in February.
NoonTalk Media cuts losses by 40% to $1.3m in 1H24
The company's loss per share was 0.64 cents.
3 Singaporeans enter Forbes’ 50 Over 50 Asia list
One of the awardees is Singapore Power Limited Chair, Leong Wai Leng.
Why marketers prefer in-app advertising
Eight in 10 markets have an in-app advertising strategy.
Singaporean advertisers increasingly embrace in-game advertising
Seven in 10 advertisers have purchased in-game ads.
HubSpot partners with TikTok to supercharge B2B lead generation
87% of TikTok users in SEA discover new products and brands through creator content.
17 entrepreneurs take centre stage in the 2nd edition of Citi's Makers series
Three of the 17 entrepreneurs are from Singapore.
Battle of SVODs: Netflix remains king in Singapore
The streaming giant’s market share increased by 1% by the end of September.
‘The Big Spark’ to feature SEAs aspiring entrepreneurs and investors
Singapore-based Mediacorp collaborated with Elevandi and TiE Global Summit for the launch.
Singapore’s Carolyn Choo and Tracy Ma land on Forbes Asia’s ‘Powerful Businesswomen’ list
The list features 20 successful female leaders across the Asia-Pacific region.
Noontalk Media shareholders okay adoption of share buy-back mandate
The resolution garnered 100% support from the shareholders.
Easy and challenging steps to make SG brands ‘world-class’ competitive
Marketing experts advise investing in omnichannel strategies and talent to diversify brands in a global space.
Ad tech platform Tyroo expands to South Korea
Hyejin Anna Min was appointed as the country manager.
Gov't can terminate funding for SPH Media over 'serious wrongdoings': Teo
SPH Media came under fire after overstating its circulation numbers.
6 in 10 B2B organisations expect growth in marketing budgets next year
They believe their “financial fluency” investment will finally pay off.
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