HubSpot partners with TikTok to supercharge B2B lead generation

87% of TikTok users in SEA discover new products and brands through creator content.

HubSpot has partnered with TikTok to make community-based customer acquisition easier for B2B brands in Singapore, with a new integration designed to easily capture leads from TikTok directly in HubSpot’s CRM.

A 2023 survey conducted by HubSpot amongst business leaders in Singapore, Southeast Asia’s business hub, saw 43% of respondents saying that customer acquisition strategies that have previously worked are becoming less effective.

Through the partnership, customers can integrate their TikTok for Business account with HubSpot to deploy lead-generating ads on the social media app that syncs to HubSpot’s CRM in real-time. This lets engage leads using HubSpot’s Marketing Hub to create personalised campaigns across channels from emails, to paid ads, to SMS—and the new Sales Hub to prospect smarter, organise qualified leads, and close deals.

According to the Creators on TikTok Research (Southeast Asia Results) conducted by Kantar Consulting in 2022, 87% of TikTok users in Southeast Asia have discovered new products and brands through creator content on the platform.

HubSpot said that by automating the process of lead capture on TikTok with a native HubSpot integration, SMBs can unlock the value of community-based customer acquisition.

“For savvy businesses, TikTok provides a powerful channel to nurture and engage audiences — if done right. That’s why our partnership is so important. The new integration makes it easier for brands to capture, nurture and acquire leads because they can truly understand their customers,” Kat Warboys, Marketing Director at HubSpot APAC said.

The TikTok integration for HubSpot is available to Singapore customers using TikTok for Business.