HubSpot

It provides social media, search engine optimization, blogging, SEO tools, website content management, marketing automation, email, reporting and analytics and customer relationship management (CRM) software.

SG firms fail tracking marketing results due to lack of monitoring platforms: study

Businesses invest in digital marketing but not the right tools to track its performance.

Majority of Singapore firms use digital marketing but only a few can track progress: survey

Half face challenges in measuring the return on investment of their marketing campaigns.

Startups in Singapore find it more difficult to grow over the past year: report

Nearly all believe having a clear path to profitability has become more crucial.

8 in 10 local firms had more change in last four years than previous two decades: survey

Many still struggle to deal with multiple channels to reach different target audiences.

Social media the preferred channel for retail purchases in Singapore: report

Active online communities and relatability crucial to success of social media marketing.

Singapore firms’ Budget 2024 wishlist

Businesses are hoping the government will tackle AI adoption and upskilling.

HubSpot partners with TikTok to supercharge B2B lead generation

87% of TikTok users in SEA discover new products and brands through creator content.

Here’s how to shield brands from bad reviews online

Singaporeans tend to browse products online before picking up items in the physical store.

How APAC brands can improve connections with consumers globally

Experts advise analysing market complexity by considering laws, political risks, and cultural references of the market they want to enter.

Data-backed strategies needed in workplace setup decisions: expert

A human resources expert advised using data and listening to employees when deciding on workplace schemes.