How much do advertisers spend on digital ads?

Digital spending makes up 59.7% of total ad spend in Singapore.

Marketers and advertisers in Singapore spent $2.34b in digital ads in 2023, Meltwater revealed.

The total digital ad spend in 2023 was 10.5% higher than in 2022 and makes up 59.7% of the total ad spend in 2023.

Advertisers annual spend on digital ads per user is US330.52 ($443.80).

For those planning to spend on digital ads, Meltwater revealed that WhatsApp is Singapore’s favourite social media app (27.2%) and most used as well (74.7%).

Singaporeans spend an average of 978 sessions per month on its Android app.

Facebook ranks second place as the favourite (16.7%) and most used (72.7%) social media platform in Singapore, whilst TikTok tops the spot for most time spent in the Android app with a total of 33 hours, 23 minutes per month.

TikTok was the most downloaded app in Singapore in 2023, followed by messaging app Telegram and Bytedance-owned video editing tool Capcut.

Follow the link for more news on

Chart of the Day

Also Read

GlobalTix secures $6.5m in Series B funding

ComfortDelGro's Moove Media begins trial of smart taxi-top billboards

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Vibrant Group wins suit against Blackgold Australia

The group shall be paid damages and fees by Blackgold Australia’s ex-CEO and ex-chairman.

Lorem Ipsum text in year 2025

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Agribusiness

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

Agribusiness

Secondhand furniture gains traction as Singaporeans embrace circular economy practices