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Chart from Meltwater

How much do advertisers spend on digital ads?

Digital spending makes up 59.7% of total ad spend in Singapore.

Marketers and advertisers in Singapore spent $2.34b in digital ads in 2023, Meltwater revealed.

The total digital ad spend in 2023 was 10.5% higher than in 2022 and makes up 59.7% of the total ad spend in 2023.

Advertisers annual spend on digital ads per user is US330.52 ($443.80).

For those planning to spend on digital ads, Meltwater revealed that WhatsApp is Singapore’s favourite social media app (27.2%) and most used as well (74.7%).

Singaporeans spend an average of 978 sessions per month on its Android app.

Facebook ranks second place as the favourite (16.7%) and most used (72.7%) social media platform in Singapore, whilst TikTok tops the spot for most time spent in the Android app with a total of 33 hours, 23 minutes per month.

 TikTok was the most downloaded app in Singapore in 2023, followed by messaging app Telegram and Bytedance-owned video editing tool Capcut.
 

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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