YouGov

YouGov is an international research data and analytics group. See below for the Latest YouGov News, Analysis, Profit Results, Share Price Information, and Commentary.

What is the most subscribed streaming platform in Singapore?

One in three Singaporeans are subscribed to the top platform.

What is the most subscribed streaming platform in Singapore?

One in three Singaporeans are subscribed to the top platform.

How Singaporeans' consideration of Deliveroo and Gojek services changed following tie-up

The partners began offering discounted rides and food to its users on 1 August.

What are the most popular cuisines amongst Singaporeans?

More than half (51%) of Singaporeans consider themselves meat eaters. 

4 in 10 SHEIN users prefer buying from sustainable brands

The ultra-fast fashion business has long faced criticism over its environmental impact.

Are employers offering ethical AI training to Singaporeans?

Almost 80% of workers polled said their firms have no policies for generative AI.

Seven in 10 consumers are enthusiasts of loyalty programmes

Gen Z and millennials are most likely to avail of these programmes.

Around 4 in 5 SG shoppers are willing to pay more for product quality, authenticity

Quality, product and shipping costs, customer reviews and authenticity are the top purchase considerations.

Chart of the Day: Singaporeans’ preferences towards travel

Half of the travellers are staying in five-star hotels.

5 factors pushing Singaporeans to visit Hong Kong

Singaporeans' travel consideration to HK rose between February to March.

Chart of the Day: 41% agree that travel is more needed since 2020

It is higher compared to the global average of 35%.

Chart of the Day: Singaporean investors' top three investments

Nearly half of them (46%) invest in fixed deposits.

Chart of the Day: Real estate workers most optimistic about household finances

A YouGov survey revealed that those working in the media are also optimistic.

Chart of the Day: Will household finances worsen or improve?

Majority of respondents expect nothing will change.

Chart of the Day: Do Singaporeans need help managing their money?

Younger consumers do, according to a YouGov survey.

Which brands made the biggest buzz in January

The biggest brand mover was a supermarket chain.