Seven in 10 consumers are enthusiasts of loyalty programmes

Gen Z and millennials are most likely to avail of these programmes.

Singaporean consumers are highly interested in loyalty programmes, with 70% of them being enthusiasts of these promos when buying products.

In the APAC region, 72% of consumers are loyalty programmes enthusiasts, with Australia having the highest percentage of 79%.

In Indonesia and Singapore, a higher proportion of Gen Z and Millennials are loyalty programmes enthusiasts.

Singaporean consumers were asked if they agreed with these statements:

• I am more loyal to brands that I am a loyalty member of.
• I spend more money with brands, when I am a member of their loyalty program.
• I subscribe to loyalty programs each time I’m given the opportunity

“Profiles data for Singapore is nationally representative of all adults (18 years or older), weighted by age, gender, and ethnicity, and reflect the latest Singapore Department of Statistics (DOS) estimates,” said YouGov.