Consumers buzz most about Changi Jewel amongst local retail and leisure attractions

The percentage of people talking about the airport stood at 30.2% in November.

Changi Airport Jewel was the most talked about retail and leisure attraction in Singapore in November, data from YouGov’s Consumer Buzz report showed.

According to YouGov, the airport’s WOM Exposure score or the percentage of consumers who have talked about it to family and friends over the past two weeks was 30.2%, putting it ahead of Gardens by the Bay (19.3%), Universal Studios Singapore (15.5%), VivoCity (12.9%), Bugis Junction (11.2%), Plaza Singapura (11.2%), Suntec City (10.7%), ION Orchard (10%), Marina Bay Sands (9.5%), and Somerset 313 (8.2%).

Changi Airport Jewel also emerged as the top leisure place of interest that consumers have heard the best things about in the past two weeks, with a  net Buzz score of 34.2.

Ranking behind the airport were Gardens by the Bay (22.8), Universal Studios Singapore (14.3), VivoCity (12.7), Suntec City (10.8), ION Orchard (10.7), Plaza Singapura (10.6), Marina Bay Sands (10.6), Bugis Junction (9.6) and Somerset 313 (7.9).

When it comes to public places of interest that consumers are considering a next visit to, Changi Airport Jewel leads at 38.2%, ahead of Gardens by the Bay (27.8%), VivoCity (23.8%), Suntec City (22%), ION Orchard (21.1%), Plaza Singapura (21%), Bugis Junction (19.7%), Universal Studios Singapore (16.9%), Marina Bay Sands (16.3%) and Somerset 313 (15.5%).