Chart of the day: S’pore is 3rd most likely to spend on shopping events

Singaporeans are top spenders on Single’s Day, second only to China.

This chart from YouGov reveals that Singapore ranks third in countries most likely to spend on shopping events like Good Friday or Cyber Monday and is one of the top spenders during Single’s Day, second only to China.

The chart identified that appetite for such events are high in Singapore, with the proportion of those who participate in Singles’ Day (22%) and Thanksgiving (32%) sales being the second and third highest amongst the 18 markets surveyed. 

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Singaporean adults aged 25-34 are most likely to shop for both Black Friday or Cyber Monday (47%) and Singles’ Day (34%), followed by those aged 35-44 (40% for Black Friday or Cyber Monday; 30% for Singles’ Day).

Those above 55 are least likely to be interested in these shopping events, with only one in five (19%) and one in ten (10%) shopping Thanksgiving and Singles’ Day sales respectively.

For the survey. YouGov’s sample size for Singapore is 1,040, with a natural representative sample type.