Media & Marketing
The case for a ‘Customer Experience Officer’
The case for a ‘Customer Experience Officer’
Effective management of customer’s interaction with the company and brand has been widely accepted as a source of competitive advantage by...
Kiss my asterisk: Bad headline writing in Singapore
Sure we’re in squeaky clean Singapore, but I won’t tell.
Can you keep a secret? A mobile secret, that is
The ubiquity of the mobile phone is something we all take for granted – our mobile phones are in our pockets or purses or in our hands virtually all...
The face-off: Sales vs marketing
Once upon a pair of flip-flops, I was a fresh Marketing Manager for a local retail brand who reported directly to the brand-champion, in layman’s...
The secret to innovation that works
Tie me with rope – Now ask me to be innovative! Unfortunately, in Singapore as in other countries, many organisations that have embraced the...
The recipe for a winning website
So you’ve hit viral nirvana with a video or story or promotion or contest that is so intriguing, so electrifying, that people are flocking to your...
India begins public consultation on Cable TV digitalization
Shift from analog technology now a step closer with stakeholder dialogue.
First women-and-family radio station programmed
Singapore government awards FM92.0 frequency to SPH Unionworks to serve said demographic.
MediaCorp appoints Ong Lay Hong as MD at Singapore Media Academy
The appointment will be effective from 1 January 2012.
How digital increases your business
Many companies in Singapore ask: “Is digital marketing really for us? Isn’t social media a marketing gimmick that targets youngsters?” However, the...
Start creative, stay creative
I was at a coffee shop in the Aljunied district of Singapore enjoying a nice plate of braised duck kway chap. The duck rice stall owner (let’s call...
What's a better communication tool than email?
Imagine if you could communicate to all your staff with a tool more productive than email? Where your staff in Singapore could watch, learn and...
Untapping the social media potential
Born in Singapore and raised in the San Francisco Bay Area (don’t worry, I came back to complete my National Service), I guess you can say that I’m...
Public Relations or Advertising?
So, you’ve got this fantastic product or service – and you want everybody to know about it. But you are not sure how to get your message across to...
Another way to take care of your employees
Take care of your employees’ safety and health and they’ll take care of your business.
Become the consumer
Just for a moment, I'd like everyone to take off their advertising hat and become a consumer, with passions, needs and preferences. Think about a...
How to hit the headlines – tips to get the Editor’s attention
Are you frustrated by countless attempts to receive media coverage? Do you hear crickets after approaching a publication with an article or pitch to...
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