StarHub launches China MMS newspaper service

StarHub today announced the launch of Singapore’s first MMS Mobile Paper service featuring news and current affairs from China.

The affordable subscription-based mobile value-added service will allow China nationals living in Singapore to stay in touch with news from home, and help others interested in China to stay abreast of what is happening there. Once subscribed, the MMS Mobile Paper will push news and features on China to users on a regular basis, giving them up-to-date information at their fingertips.

“Interest in China is rapidly growing with more businesses requiring up-to-date information on the latest developments in the world’s fastest growing economy. We are excited to offer to our mobile customers a service where they can keep themselves informed of developments within the country. We also believe that this customer-friendly service will be of great use to our base of customers who are Chinese nationals, and help them stay abreast of what’s happening at home. We hope to extend this service to other publications from across the world in the coming months,” said Mr Chan Kin Hung, Head of Products and Solutions, StarHub.

Five Chinese publications will be made available through the MMS Mobile Paper service. These include official Chinese news agency Xin Hua Mobile News, Phoenix Current Affairs Commentary, Money Weekly, Star Entertainment Mobile News and Youth Digest Mobile News.

News updates will be delivered to subscribers via MMS according to a pre-set schedule, and will feature a condensed version of the day’s top stories as well as other articles of interest. All five publications will be available for free to all StarHub subscribers until 31 March 2010. Thereafter, each publication will retail at a promotional rate of $2 monthly.