SPH, NCA launch News Xtend in Singapore

This will provide SMEs with outcome-based digital marketing solutions.

Singapore Press Holdings (SPH) and News Corp Australia (NCA) have clinched a three-year partnership that brings the latter’s digital marketing service, News Xtend, to Singapore.

Small and medium-sized enterprises (SMEs) can now sign up for digital marketing packages through a monthly subscription model, according to a joint announcement.

Clients can opt for their businesses to be marketed online, with marketing optimisation through channels such as SPH digital assets, programmatic advertising, search engine marketing, and social media advertising. They may also add on other SPH media assets to their subscription package.

They will also be able to track their businesses’ digital performance metrics in real-time through News Xtend’s customer dashboard, according to SPH and NCA.