IMDA rolls out initiatives to boost media industry

It involves co-funding/co-productions, masterclasses and market access.

The Infocomm Media Development Authority (IMDA) introduced a series of initiatives that are said to enhance Singapore’s media ecosystem, a press release revealed. Efforts will span across content development, partnerships, financing and programmes

IMDA inked partnerships with media and tech players such as CJ E&NM Hong Kong, HOOQ (Singapore), Tencent /VS Media (China) and Viacom International Media Networks (US). These partnerships are said to cover various areas including co-funding/co-productions, masterclasses and market access.

In addition, IMDA also partnered with Facebook for the Facebook Creator Lab. The programme was first launched in December 2018 where Facebook had identified four groups of Singapore digital content creators to create original content on the social network’s video platform “Facebook Watch”.

These partnerships builds on IMDA’s Capabilites Partnership Programme that was launched in 2018, which aims to boost capabilities of media SMEs.