IMDA unveils plan to help media firms be digitally ready

SMEs and media enterprises can assess digital solutions and skills training to expand growth.

Small and medium-sized enterprises (SMEs) as well as enterprises and professionals in the media industry can now access a step-by-step guide on the digital solutions they can adopt and develop to thrive in the digital economy from the Infocomm Media Development Authority’s (IMDA) Media Industry Digital Plan (IDP).

The media industry consists of 2,200 establishments and contributes approximately $2.4b value added to Singapore’s economy, the announcement highlighted. The IDP is part of the SMEs Go Digital programme which aims to make it easier for SMEs to strengthen their digital capabilities. 

According to IMDA, the Media IDP revolves around a digital roadmap that covers three growth stages from getting started to leaping ahead, whilst outlining the training required to raise their employees’ digital skills.

“These training courses will allow local media enterprises and professionals to build deeper capabilities and upskill to keep pace with industry changes,” IMDA said in a statement. “The digital skills identified in the Media IDP are aligned to skills framework for media and skills framework for infocomm technology.”

In addition, SMEs can also consult with business advisors at SME centres for business diagnosis and advisory on digital solutions relevant to their operations at no cost, the announcement stated. Likewise, they can also engage in project management services to support them in implementing digital solutions and access pre-approved solutions on the Tech Depot platform and receive grant support for eligible projects.

“SMEs can also participate in digital sector projects that are shaped jointly by IMDA and industry leaders,” IMDA highlighted. “Such projects serve to pilot new digital solutions or platforms that have the potential to uplift the whole sector.”