Senoko ready to sell electricity to consumers from April

Singapore’s largest power producer gets ready for power market liberalisation.

Senoko Energy said in a statement it had launched its retail brand for households and small and medium enterprises (SMEs), giving them access to energy packages tailored to their needs when the market opens up later this month. It did not say what the name of the brand would be.

Singapore will have full liberalisation of the retail electricity market from the second half of this year, starting with a soft launch in Jurong in April, which will allow consumers to choose a provider from which they wish to buy electricity.

Senoko Energy said its retail energy products and services for households and small businesses will also aim to help customers reduce energy consumption using smart innovative technology. This includes providing energy consumption data and analytics via an online customer portal, allowing them to track their energy usage and choose an energy package that suits their needs.

Consumers will no doubt be looking to save on electricity which has spiked recently in Singapore.

Senoko Energy’s President & CEO Bernard Esselinckx said, “With over 40 years of experience supplying Singapore’s power needs, we are one of the most dependable power generation companies locally and are committed to developing innovative energy solutions.

“As the market heads into full liberalisation, we are committed to helping consumers make the best choices and getting the most out of their energy packages. This means that we will continue to deliver efficient energy solutions and leverage technology and data insights to help them better manage their energy usage,” said Esselinckx.