Commentary

Why more retailers should be focused on Social Commerce in Singapore

Social Commercial or sCommerce as it is known is the next big digital sales tool in Singapore. In one of the most socially connected countries in the world it’s only logical that sCommerce should start to be used by companies trying to create more effective digital marketing strategies.

Why more retailers should be focused on Social Commerce in Singapore

Social Commercial or sCommerce as it is known is the next big digital sales tool in Singapore. In one of the most socially connected countries in the world it’s only logical that sCommerce should start to be used by companies trying to create more effective digital marketing strategies.

What Singaporeans need to know about money laundering

In an inaugural report on money laundering and terrorist financing risks, Singapore has said certain sectors e.g. money-changers, pawnbrokers, and others were identified for further study.

Here's what Singaporeans need to know about design and IP protection

People think design is only a term in the fashion trade primarily because fashion designers get so much mention. Particularly given this Oscar season of “people watching” and the inevitable social chat on “what the celebrities wore” on the red carpet, fashion is so media-worthy but design is much, much more than clothing accessories and shoes.

What Singapore bank feeds are all about

Accounting giant Xero announced in December 2013 that Singapore would have bank feeds via Yodlee by early 2014.

What you need to know about the Internet of Healthy Things in Singapore - Part 1

Small is beautiful, agility is strength, and wireless connectivity is easily accessible in Singapore. Ubiquitous Computing is the new reality.

Is there room for designers in Singapore boardrooms?

Chief Design Officer, Chief Creative Officer, Chief Inspiration Officer…the emergence of these job titles shows designers are making their way into the boardrooms or at least, taking lead positions alongside other functions such as marketing, finance, IT, research and development etc., in organisation’s top echelon.

Here's how firms increase employees attrition rate in Singapore

A recent survey by British-based institute Roffey Park shed light on the motivations, or rather the demotivations of managers in Singapore’s economy.

Here are the emerging expectations in Singapore on the Internet of Things

Today, Internet-of-Things (IoT) has progressed as a novel paradigm which bridges the gap between the worlds of the virtual internet and the real objects. The functions of “things” in the real world are neatly integrated with the virtual world through software applications.

4 ways SMRT can improve on its social media PR

Most of us commute to work, school, and places via public transport every day, so it is important for me as a consumer to feedback on how we can improve our current public transport service.

What Singapore businesses need to know about IP telephony

Globally, Voice over Internet Protocol (VoIP) service providers have seen rising adoption rates, particularly within the enterprise sector. Frost & Sullivan reported Singapore’s IP telephony market revenue in 2012 was US$ 41 million and grew by 2.1 per cent from the previous year, whilst traditional telephony’s revenue was only US$ 6.1 million, having dropped by 15.2 per cent.

Is social media marketing in Singapore dead?

P&G Global Brand Building Officer Marc Pritchard declared last year that digital marketing was dead but I think he missed the point. Actually digital marketing is very much alive. It's mobile marketing and social marketing that are actually dead in Singapore.

How businesses can turn big data into smart data - Part 1

Over a series of monthly instalments, I will aim to tackle the ever growing issue of turning big data into actionable insights. Singapore’s level of digital activity is staggering. In APAC, we have the fourth highest mobile penetration (148%) and spend 19.6 hours per month on Facebook, more than twice the global average (8.3 hours).

"Ah Boys to Men" – how a Singapore Super Brand was created

When the first Singaporean armed forces coming of age film “Ah Boys To Men” hit the cinemas and was instantly a monster success it genuinely resonated with Singaporeans. The film had such a fundamental effect that it really made a difference to the way Singaporeans felt about their armed forces in a very positive way. It also created a Singaporean super brand franchise.

Why flexibility is key in Singapore's workforce management in 2014

The rapid pace of change in the business world is forcing organizations to learn swiftly how to optimise organizational effectiveness in a volatile economy.

Here's why salary outlook remains positive for Singapore

Are you hoping to receive a raise in 2014? If so, there is a chance you will get one as employers in Singapore are expecting to give conservative salary increases this year, according to the 2014 Hays Salary Guide.

5 classic hiring mistakes Singapore recruiters make

Recruitment is by far the most difficult HR spectrums to get right. Hiring the next best talent based on an interview that not only is the first time two person meet but also trying to understand each other in a span of 2 hours. Would you get married after knowing your date for 2 hours?

5 myths about the Internet of Things

The Internet of Things (IoT) is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment. With Singapore’s push towards greater productivity through leveraging on technology, IoT is definitely under the spotlight of businesses in Singapore.