Commentary

Is a Singaporean blogger endorsing your brand more important than a celebrity?

Brands in Singapore now have choices when it comes to who endorses them. Your brand can now choose between a well-known Singaporean or international celebrity or key Singaporean or global blogging influencers to be brand advocates. Or both.

Commentary

Is a Singaporean blogger endorsing your brand more important than a celebrity?

Commentary

Have we forgotten the meaning of May Day?

To many of us, May Day is a brief respite between Good Friday and Vesak Day, a public holiday where we get to rest and spend with family and friends.

Commentary

The future of digital marketing in Singapore

As a longtime digital marketer, I thoroughly enjoy spending my time online, researching, connecting with people, and visiting my favourite sites. But still, there is something to be said about attending real world events like the Adobe Summit, an event held in Salt Lake City, Utah last month.

Commentary

How bricks met clicks and lived happily ever after in Singapore

Singaporeans love to shop! And with every purchase we make, whether online or in a store, we go through a decision-making process that revolves around Price, Favourite, and Availability (PFA).

Commentary

Singapore skills shortages persist as economy expands

All-round Accountants, Legal Counsels, and Sales Administrators are just some of the many skills in demand as Singapore’s expanding economy continues to create new jobs.

Commentary

How you can use gamification in Singapore

Gamification, yet another trendy marketing topic of the moment (all aboard the bandwagon!) but do most marketers in Singapore really know what it is?

Commentary

Lousy customer service: Who's to blame?

I’m willing to bet my last dollar that you, dear reader, have probably experienced the embarrassingly poor levels of service in Singapore’s food & beverage industry at some point.

Commentary

Should every Singaporean pay the same premium for Medisave Life insurance coverage?

There has been a lot of debate about the government’s new Medisave Life policy to replace the current Medisave medical and health insurance coverage.

Commentary

6 strategies to counter rising employee turnover in Singapore

Employee turnover has been reported in Singapore at 15.6% in 2013 which is up from the 14.1% we experienced in 2012.

Commentary

Here's why building digital trust is critical for business growth

In Singapore’s quest to be recognised as a global digital hub and as companies here continue to embrace the developments that the digital age brings, the issue of trust becomes imperative.

Commentary

Would SLA be more effective in improving public services?

In the past year or so, Singapore had seen a significant rise in disruption of public services – SMRT, SingTel, StarHub, M1, and Singapore Power.

Commentary

Beyond the horizon - managing a global supply chain

In spite of the past few years of economic uncertainty, the International Monetary Fund predicts that there will be a 3.7 percent increase in the global economic output this year. Businesses in Singapore are in an excellent position to reap the rewards of a global supply chain but only if they adopt a strategy of forward planning.

Commentary

Here's what Singapore's healthy business environment means for recruitment

The 2014 Page Personnel Singapore Salary & Employment Forecast reveals some 54% of all employers within finance, office support, IT, and sales and marketing believe current hiring activity for junior to mid level staff in Singapore is steady compared to 12 months ago.

Commentary

Here's why content may be king but distribution is queen

By now, all marketers in Singapore should have added content marketing to their lead generation tools. But as anyone in the content business knows, producing content is only half the story.

Commentary

Here's what 2 alpha cities like Singapore and Miami share in common - Part 2

Half the world across, and the Cargo Gateway of the Americas, alias the Port of Miami, is a major global logistics hub with Latin America and Caribbean representing 52% of the cargo business, and Asia-Pacific at 39%, with growing markets in East Asia, and recorded a movement of 901,454 TEUs in 2013.

Commentary

8 things you should know about the updated Singapore Employment Act

The Employment Act is Singapore's main labour law that seeks to ensure reasonable employment standards while balancing businesses' need to stay competitive.

Commentary

3 untapped ways for businesses in Singapore to engage the digital generation

Hardly a day goes by when we do not hear about the digital or the mobile revolution. The internet is awash with articles on how the digital age is upon us and ways for marketers to capitalise on mobile.

Commentary