Commentary

A guide to embracing a multi-device workstyle.

Back in my homeland of New Zealand, almost every 20-something university graduate gives in to their ‘itchy feet’ syndrome and heads off on their Overseas Experience (OE). More often than not, the destination has always been somewhere like London (a rite of passage), but it seems an increasing number of skilled, young professionals like myself are getting a whiff of Singapore as a more viable option. We hear about the competitive salaries, an exciting cultural experience and we understand the benefits of gaining overseas experience. We know commodities are affordable, services run smoothly and salaries are high.

Although homebuyers are increasingly knowledgeable, savvy and discerning, particularly with the influx of property information available as pre purchase references, there are still some who will ‘wake up’ after signing on the dotted line. The reasons were varied, ranging from reliance on a particular party such as the sales representative, the property showcased or temporal ignorance even if the home seeker had already considered a holistic set of issues and possibilities, but leaving out the most critical aspects which only came to his realization after a purchase.

Some of us at one point or another would have toyed with the idea of starting our own business in Singapore; some would have had this ambition since young, some mid-way along their careers, some after ending a long corporate career.

The world is rapidly becoming a smaller place, and in line with this, workplaces should be growing increasingly more diverse. A diverse workforce includes mature age workers, flexible workers (such as working mothers), people from multicultural backgrounds and workers with disabilities.

As Asia becomes increasingly important to companies seeking business growth, Singapore has become an increasingly popular choice as a regional hub because of its strategic location and access to top local and regional Asian talent. In fact, it was ranked as the third most attractive city in which to establish an Asia-Pacific headquarters after Shanghai and Hong Kong, according the Asia-Pacific Headquarters Study 2011.Within this year alone, over 15 companies have either established regional headquarters in Singapore, or have announced their plans to do so.

Justifiably, Asia is generating a lot of attention as the most exciting frontier in recent years for the cruise industry. We are seeing growing consumer awareness and interest in cruising, emerging infrastructure developments and more international cruise companies and brands entering the market. In Singapore, the country has invested about S$500 million in the new cruise terminal and cruise traffic is expected to reach 1.5 million by 2015, according to industry sources.

I have to give a presentation to my company’s business partners next month. I am petrified of speaking in front of people! Somebody help me!

It is the moment every manager fears; the one when your top performer knocks on your office door and asks if you can talk privately and then hands you their resignation letter. With the economy back on track and Singapore’s labour market the tightest it’s been in ten years, finding replacements for top talent is harder than ever.

More than half a year since the last round of direct private residential property cooling measures were implemented in January, private home-buying interest seem to have been moderated and probably, optimism has become a thing of the past.

With the Singapore Economic Development Board reporting that factory outputs have increased 3.9% since July, and 21.7% from a year earlier, national economic growth is looking strong.

In Singapore and across the rest of Asia, a rapidly growing middle class has resulted in a booming demand for products and services that support an urban lifestyle. Sectors as diverse as financial services, hospitality, construction, manufacturing, telecommunications and fast moving consumer goods are benefiting from this growing class of effluent consumers, despite an uncertain global outlook.

The excitement is growing amongst the hundreds of thousands of Grand Prix (GP) (and Linkin Park) fans as the Singapore GP comes closer and closer. But it’s also growing amongst the Singapore tourism board who have been masters at using the Grand Prix to be the ultimate marketing vehicle for the Singapore country brand. Singapore GP is a unique event in the world of F1 in that it’s a dazzling night race on the streets of Singapore. The decision to have a night time race was a masterstroke by the Singapore government as it shows all the glitter and sparkles that Singapore has to offer in its best light. The decision to go with a street circuit was the icing on the cake as the street circuit takes the hundreds of millions of viewers around one of the most beautiful cities in the world or two hours on prime time TV. One of the most exciting things about it being a street circuit is that it takes months of preparation to actually create the circuit. It slowly builds and builds as more and more lights go up, more and more barriers go up and more and more stands go up. Taxi rides around what slowly becomes the actual GP race track senses a thrill of excitement down your spine in anticipation. We’re now into the final week before the roads become closed and the whole city country celebrates the influx of even more visitors and pride of seeing the race on TV knowing the glimmering beauty of Singapore will be seen across the globe. Singapore Tourism board cleverly use the GP as no other country marketing team do, to create awareness, shatter the misconceptions and communicate the brand values of Singapore. The British Tourism body have a long way to go to be able to market the British GP at less than glamorous Silverstone in quite the same way. With the addition of the iconic Marina Bay Sands integrated resort (now with it’s sister casino resort at Singapore’s Sentosa island larger than Las Vegas) overlooking the entire circuit along with the jaw droppingly stunning CBD all lit up Singapore looks like the modern, sophisticated, business focused, international hub that it is and why so many businesses are moving to Singapore at the expense of Europe and America. Linkin Park top the bill of musical entertainment – another innovative part of the whole F1 experience in Singapore . All free when you buy an F1 ticket. Personally I did it the other way around, bought the F1 ticket to see Linkin Park and gained a free race on top! 

Researchers has it that the dinosaurs, as dominant as they were during their time on Earth, got extinct not because of the massive asteroids that hit Earth but because they could not adapt to the change in the climate at that time. Their extinction was gradual, they say.

Startup landscape in Singapore

Singaporean companies that have made it big on the international stage can be counted on the fingers of one hand: Capitaland, Singtel, Singapore Airlines (in part thanks to the nature of its business, to be fair), Singapore Technologies, DBS... it becomes difficult to think of more. Compared with the achievements of some other Asian economies that modernised post-WWII – think Japan, Korea, Taiwan – while ‘brand Singapore’ is well established globally, few of its home-grown companies have succeeded outside their home territory in any significant way. There are multiple reasons for this state of affairs, some historical, some cultural and others geographical. The first two will take many years to change, however the constraints imposed on companies’ efforts to expand overseas by Singapore’s geography and its effect on management’s mind-set can be addressed relatively easily. That’s where Market Intelligence comes in. As a small and compact market with relatively homogenous sets of consumers and B2B customers, Singapore is very well known territory to its home-grown market leaders. They know what their customers like, how much they are willing to pay for it and who they are competing with for those dollars. In other words, doing business in Singapore is second nature to these home-grown companies. Not so the rest of the world. Most overseas markets worth exploring (and there are many, with markets many times the size of Singapore’s) are more complex, harder to understand, more heavily competed, and above all just very different from Singapore. But help is at hand. Market Intelligence (MI) – especially end-to-end MI that makes use of multiple information sources supplemented by strategic analysis that prioritises options and produces strategic recommendations grounded in hard facts, is a highly cost-effective means of identifying overseas expansion opportunities and making rational decisions about global growth. Market Intelligence has two main building blocks, and companies venturing overseas or thinking of doing so need both. First, ongoing market monitoring, which tracks a company’s international business environment, including its existing and potential markets, competitors, regulations, disruptive technologies and so on. This keeps all the key decision makers informed on a frequent and regular basis, often via an automated system that selects the information that is most relevant to each stakeholder, with a special ‘feed’ for the CEO. And secondly, issue-driven projects, which look more in-depth at a particular strategic opportunity such as a possible acquisition, a new market entry or a competitive gap, or a threat, such as an unexpected competitor, a budding price war or a squeeze on supply chain margins. In GIA’s latest global market intelligence survey of 989 companies, 91% of companies in the Asia-Pacific region said they had benefited from Market Intelligence, and 83% planned to spend more on Market Intelligence in the next two years. But adopting Market Intelligence and making it work for the company is something that has to come from the very top. The companies that benefit most from Market Intelligence have the function reporting directly to the CEO or at most one layer removed. Those companies that use Market Intelligence less successfully have up to four layers between the MI head and the top boss. Global success stories which relied on Market Intelligence to assist their meteoric rise during the 1980s and 1990s, and still rely on it heavily today, include Motorola, Shell and GM. Maybe one day that list will be joined by a Singaporean brand name – if so it will be one with a visionary CEO. Pete Read, Senior Vice President at Global Intelligence Alliance