Unlocking the lucrative potential of the organic food business in Singapore

Tai Seng Yee, executive director of Zenxin Agri-Organic Food Singapore, will share his success story.

Tai has been working in Zenxin Agri-Organic Food since 2006 and has developed three associate companies for the group, namely Zenxin Organic Park and Zenxin Agri-Organic Food Singapore, Zenxin Hong Kong Limited. Zenxin Organic Park is a recreation farm integrated with retail shop, restaurant and public-engaging activities to create awareness about organic food and organic farming among the public.

Zenxin Agri-Organic Food Singapore established in 2007, has successfully developed Zenxin-brand organic produce in Singapore and started gaining popularity with the marketing program titled: “Your Reliable Organic Produce” since then. Zenxin Organic Food is the leading organic fresh produce brand in Singapore, Malaysia and South East Asia region. 

Tai is one of the speakers at the SBR Industry Insights Series. Here's more about Tai:

What are your previous experiences and positions held that contributed to who you are as an entrepreneur/businessman today?
Although I carry a degree in Computational Finance, agriculture is always the root of my background. I grew up in a farm and have spent my school holidays working in farm collecting eggs and washing chicken barns. When my father started the organic business, I was with him when he developed the first organic farm into the deep jungle of Kelantan state, where I learnt about the perseverance and determination required in Agriculture.

When I was doing my undergraduate, I interned in PortaScience, a diagnostic research company in New Jersey, did a research on world dairy market in order to come out a strategy for a new product international launch which provide me the insight of the world agriculture. I was fortunate to be able to learn tricks before I lead the company, Zenxin Organic Food.

What are your key business philosophies?
I am truthful to everyone involved in the business and I trust my team members all the time. I am very patient in managing the organic food business with great respect for traditions of the land, science of farming and innovation.

Can you give us a glimpse of what you will talk about at the SBR Industry Insights Series?
With my experience in managing the entire organic supply chain, I will be providing the insight of organic food industry in South East Asia region from Organic Farm to Table.