TaylorMade Golf – Tailor-made for You

TaylorMade Golf, which is a part of the adidas Group, has led the golf industry’s technological revolution for the last three decades and their metalwoods, irons and putters have been used to win countless professional golf tournaments around the world.

According to Tomo Bystedt, Director of Product Marketing and Brand Communication for Asia, TaylorMade-adidas Golf, Singapore and Asia are key markets for the company where they have maintained a solid leadership position: “As a company focused on growth and market leadership, we recognize the unique importance of the Asia as emerging golf markets where we want to maintain a leadership position. Singapore itself is important as a hub and influencer of the golf markets in Southeast Asia.”

TaylorMade Golf’s secret to success has been its constant product innovations over the years and the last year has seen a number of breakthrough products which has been wellreceived by professionals and everyday consumers alike. “First and foremost, we aim to create the best performing golf products in all categories – everything else follows from that,” says Bysedt. 

The “TaylorMade Top 4” R11 Driver – “All white is alright” The R11 has rapidly risen to become Taylor- Made’s best-selling driver of all time and the most played driver on Tour. Although the product was originally intended for mid-tolow handicappers, the adjustability technologies (Flight Control Technology, Movable Weight Technology and Adjustable Sole Plate) allow many higher handicap players to enjoy the performance benefits the R11 provides. The white colour is a very important technology that provides three important benefits to the golfer: better alignment through improved crown/face contrast, sharper focus through reduced “hot-spots” and reflections, and more confidence due to a larger visible head size. Tour Preferred Irons – “Forging Ahead” These irons represent TaylorMade’s first real foray into creating technical forged irons that incorporate technologies never before seen in the category. The Precision Weighting Port (PWP) and advanced six-step forging process provides these irons with the most consistent and precisely weighted forged irons TaylorMade has ever made. To make sure they created forged irons that work for all golfers, they have three unique models – the Tour Preferred MB (Muscle Back), Tour Preferred MC (Muscle Cavity) and Tour Preferred CB (Cavity Back) – each targeted at a slightly
different player demographic from the Tour player to a 20 handicapper. 

Burner SuperFast 2.0 – “Quick and Easy”

The Burner SuperFast 2.0 represents Taylor- Made’s latest creation in the Burner family known for being the fastest and easiest to play metalwoods in our line-up. The Burner SuperFast 2.0 driver features advanced aerodynamics, oversized face area, low-back-CG and ultra-lightweight components that combine to make it incredibly long. These products also have the same innovative white colour crown that the R11 family has. 

Penta TP golf ball – “The First 5-Layer Golf Ball” 

One of TaylorMade’s true product milestones. The Penta TP is the first five-layer golf ball on Tour and has taken performance to a new level by optimizing performance for all shots – all the way from the driver shots to chips and putts – in one single golf ball model. TaylorMade has over 100 Tour players using Penta and they already have 19 Tour wins and a Major win with a ball that has now been in the market for just one year. One of the great features of the five-layer design is that golfers of all levels can benefit from the Penta TP as it works equally well for fast and slow swing speeds.