Security in the Cloud

Mission Accomplished

Market leader Symantec Hosting Systems has completed its much anticipated rebrand to Symantec.cloud. Cynics may ask what all the fuss is about, but unlike so many rebranding campaigns that are designed to purely attract media space, there is a deeper message that Symantec hopes to convey, and “Symantec.cloud” really says it all.

“The change in our identity is the first step we’re taking to make security through the cloud more accessible and understandable,” says Bjorn Engelhardt, VP for APAC and Japan at the newly rebranded entity. Reinforcing that the rebrand campaign is more than simply name change. Engelhardt explains, “this is about a new level of commitment to educating local business about security through the cloud.”

Symantec’s mission according to Engelhardt is to create a better understanding of exactly what is being done and the security heights and online security benefits that can be realised by Symantec’s 18 million customers. “As the leading Infrastructure SaaS provider, we are leveraging our expertise to enable cloud infrastructures and provide hybrid solutions to enterprises as they transition to the cloud,” he adds.

Why Symantec.cloud?

It is hoped that Symantec.cloud will add weight to the fact that Symantec is making the move to the cloud. The average customer’s understanding of the cloud is well… cloudy… but the new brand highlights Symantec’s position as a leader in cloud-based services and emphasises the importance of cloud-based services within Symantec’s portfolio. “This new brand will also enable all our stakeholders to more clearly see the strength of Symantec’s entire portfolio,” says Engelhardt. And this is the real take home message - one of Symantec’s undeniable strength’s in this space is its deep understanding and global coverage of security threats. “We’ve always understood the importance of being a market educator.” In line with the name change, Symantec has adopted its product names to reflect the new branding - for ex¬ample, Symantec MessageLabs email to AntiSpam.cloud,” Engelhardt adds.

Security through the cloud
Growth in this region is phenomenal, and continues to be, especially in the SMB sector. “For SMBs, our cloud security delivers all the benefits of an enterprise-level security service, with fast, scalable deployment, and a subscription, OpEx-based cost structure,” says Engelhardt. Cloud requires no additional on-premise management – with even large organisations have also moved to a cloud-based solution as they realise the benefits. The trend of companies moving to hybrid models – where they have a combination of cloud and on-premise security services, is perfect for Symantec’s product promise as a broad solution set is on offer that can deliver this type of environment seamlessly. “A lot of our customers will start hearing more about the new brand identity during the coming weeks. They trust the Symantec name and, already use our hosted services and understand our commitment to the cloud,” a justifiably confident Engelhardt concludes.

Click here to view diagram of Symantec's cloud solution

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