Pharmaton helps raise funds for Special Olympics Singapore

Boehringer Ingelheim’s Managing Director Augusto Muench pledged to join as a cyclist at the fund-raising event.

Boehringer Ingelheim is committed to bringing breakthroughs in the pharmaceutical industry. And with Pharmaton core products that help people of all ages achieve optimum physical health, Boehringer Ingelheim indeed delivers “value through innovation.” For adults, Pharmaton has various products that help improve one’s vitality - from capsules to caplets to effervescents. For children, Pharmaton offers vitamins, minerals and key nutrients in the form of syrup, effervescents, and chewable tablets.

Cycle for a cause

However, Pharmaton does not only offer a range of nutritional supplements to the market. With the aim of promoting a healthy lifestyle, Pharmaton is the presenter of See & Be Seen 2013, Singapore’s first ever night cycling safety initiative that aims to promote safe night cycling. To support this cause, riders are given tips to stay visible and safe. In its first round in 2012, over 300 cyclists participated the event. And this year, the night cycling initiative is opened for the first time to youths from the Special Olympics and corporate honchos will ride with them to support the fund-raising effort.

Spearheaded by the organisers of the Firefly Night Race, the event hopes to raise funds for the Special Olympics youths in this second edition by appealing to families and friends to pledge S$1 for every kilometer completed by the riders to support the cause. Cyclists can choose to take either the 84km or the 42km night ride along Singapore’s eastern park connectors.

Proceeds from See and Be Seen 2013 will be donated to Special Olympics Singapore, a non-profit organization that helps persons with intellectual abilities to develop physical fitness, self-esteem, and confidence through sports training and competitions. Not only does the event aim to raise funds for the Special Olympians, it also wants them to feel welcome and build up self confidence by giving them the knowledge that they are able to play a part in supporting the cause.

Being a known supporter of activities that promote a healthy lifestyle, Pharmaton engages in this event not only as a presenter, but also as a participant. Mr. Augusto Muench, Managing Director of Boehringer Ingelheim Singapore, pledged his personal support by joining the event as a cyclist.

Joining Mr Muench for the ride with cyclists is Mr Tan Chuan-Jin, Acting Minister for Manpower and Senior Minister of State, Ministry of National Development. “I’m pleased to be able to do my part to raise funds for the Special Olympians. On top of that, I get to do something healthy and fun while contributing to such a meaningful initiative,” Muench said.

Healthy lifestyle and Pharmaton

Being a presenter of this event is in line with one of Pharmaton’s goals of promoting better lifestyle habits to help reduce the risk of different diseases. Along with taking nutritional supplements by Pharmaton, the company encourages people to maintain a healthy diet to reduce the risk for heart disease.

Pharmaton urges people to limit their intake of foods and beverages high in calories but low in nutrients, and limit how much saturated fat, trans fat, cholesterol and sodium they eat.

Lastly, being physically active is also encouraged. Taking nutritional supplements cannot replace the need for regular physical activity as this can help maintain a normal weight and help one reach physical and cardiovascular fitness. Pharmaton believes common activities like swimming, cycling, jogging, walking and many other activities can already support one’s heart health.

Being a company with integrity, Pharmaton does not give these tips to people without acting on them. So this year, Pharmaton takes on a CSR initiative targeted at improving physical fitness.

To register, visit https://www.seeabseen.com/event.html and to pledge for Minister Tan Chuan Jin, visit https://seeabseen.com/ donate.php.