Eastman unveils new tech centre in Singapore

This signals chemical firm Eastman’s commitment to its Asian clients.

Eastman, a Fortune 500 company, recently unveiled the tech centre which will improve its research capabilities in chemicals R&D across the region. Located in Singapore’s Alexandra Technopark it includes a 24/7 lab aimed at energy savings of 50%.

Sustainability is a major part of Eastman’s philosophy both in its own operations and in the wide range solutions it offers its clients.

The company operates across three main product lines – architectural coatings, adhesives such as those used in diapers, and plastics. One of Eastman’s most well-known plastics is a highly durable material called Tritan, which is BPA-free.

When Eastman first entered Asia back in 1997 it launch an early version of the tech center in Singapore. But over the years, as its Asian business has grown, Eastman felt the need to significantly upgrade these facilities.

Dr Greg Nelson, Senior Vice President and Chief Technology Officer of Eastman Chemical Company, was in Singapore for the tech center launch.

Asia is Eastman’s best market

He said: “In 1997 when we first came to Singapore the world was a very different place. Asia has now become a huge driving force and has its own agenda. As an innovative company we must adapt to that.”

From a standing start, Asia now accounts for 28% of the Eastman’s total revenues, highlighting how important the region is to the group.

It predicts continued healthy growth as Asia’s middle classes grow and demand safer, better-designed and more sustainable products.

Dr. Nelson added: “Growth in Asia is the fastest across the whole group which we could not achieve without being engaged with our customers. This happens because of having a modern tech centre where we can design and create the exact products our clients need.

“You put your best research close to your best markets. For us that’s Asia.”

Sustainability in Asia

Eastman is a global market leader across a range of sectors including building and construction, consumables and energy.

Interestingly, Asia has overtaken Europe in terms of demand for more sustainable and safer consumer products, according to Dr. Nelson.

He said: “People in Asia care greatly about sustainability. They want to know the source of the materials that go into the products they are buying.”

And Eastman, with its new tech center, is in the perfect position to collaborate with its Asian clients on new designs and solutions. It has plenty of exciting products in the pipeline to cater to such demands for greater sustainability.

These include a cleaner diesel fuel and a high-speed wood coating technology.

While the tech centre employs a permanent staff of 15, part of the redesign has created space to increase its headcount by 50%. 

Join Singapore Business Review community
Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

You're the reader we write for. You're also the person our partners want to reach.

If that sentence describes you — a founder, a C-suite, someone whose attention companies pay good money for — then you already understand why SBR works. We've spent twenty years earning the trust of readers exactly like you. Which is exactly what makes this an interesting place for your company to show up, too.

The ways it can show up are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The right fit depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If your company has something this audience should know about, we'd like to hear what you're working on.

No rate cards until we understand the brief. It's a better use of everyone's time.

Top News

30 One-Sentence Stories From People Who Have Built Better Habits
None of these stories are mine. They were sent to me by readers of Atomic Habits. My hope is that these examples will illustrate how real people are putting the book into practice. They will show you what people are actually doing to build good habits and break bad ones. And hopefully, they will spark some ideas for how you can do the same.
SBR 5 Lorem Ipsum News 2 [8 May]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
SBR 4 Lorem Ipsum [8 May Top Stories]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Exclusives

How Experts Figure What to Focus On
eliminate the distractions. Commit to one thing and become great at that thing.”
Exclusive three SBR 12 Lorem Ipsum [8 May]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
SBR 3 Lorem Ipsum [ Exclusive 2]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Event News

Video [Event News]
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley