Brother's focus on social responsibility and business flexibility for customer engagement

The company is also helping communities in developing countries to regenerate forests.

On its third decade of operations in Singapore, Brother is stepping up its efforts in corporate social responsibility through Brother Earth, a programme that embodies the  company’s community and environmental contributions. This programme encourages customers to trade in used printer ink and toner cartridges for recycling at no cost. They receive a special price or shopping vouchers when they bring in their old printers or used cartridges.

Brother is also facilitating public engagement through “Click for the Earth,” an online facility where people can sign up and contribute towards environmental conservation activities. For every click made on the BrotherEarth.com website, the company will donate 1 yen (approximately US 1 cent) to support activities aimed at stopping desertification and regenerating forests in countries such as Peru, Guatemala and Thailand.

The benefits of Click Charge and BroCare
Customers with a copier contract who want to shorten or customise their plan can do so through Brother’s Click Charge programme. The programme allows enhanced control over the customer’s printing operations by providing regular preventive maintenance and professional tracking reports. Some of its features include free installation and machine setup, a new business multifunction centre (MFC-L6900DWT), periodic maintenance to ensure maximum efficiency, toner and drum delivery on demand, monitoring and reporting of printing usage, warranty coverage of parts and labour, and low cost of $0.01 per page print.

To further help businesses work smarter, BroCare offers an enhanced service package that provides additional coverage. Realising that a standard warranty may not be enough for the use of certain enterprises, Brother offers an after-sales service that ensures quality support from the company’s team of professional engineers. BroCare includes specific packages for the PR series (embroidery machines) and for printers and multifunction equipment. The result is a hassle-free and convenient business operation that ensures peace of mind for everyone involved.

Towards growth and maximum efficiency
Another important initiative in Singapore is Brother’s Commercial Embroidery Machine Seminar, where interested parties can test bed their own embroidery business by using the company’s semi-industrial machines. The purpose of this seminar is to show business owners what they can do with the machines and when they can start to earn profit by customising various products such as apparel, accessories, and towels, encouraging them to give a personal touch to their products and services. For instance, a luxury hotel in Singapore has acquired a Brother embroidery machine to specifically sew customers’ initials on pillowcases and towels.

Brother knows that managing business transformation and controlling cost overheads are essential to the success of organisations. That’s why it has introduced BroPlan, a new print solutions concept that consists of strategically crafted packages that are suited to each customer’s environment—particularly for SMEs and those with business printing requirements—to ensure efficiency, reliability, and mobility. With the customised solution offered by BroPlan, customers pay only for what they need, which means they benefit from substantial savings on the most suitable package for their business.

“At Brother, we understand that businesses need to differentiate themselves, and we believe that adding a personal touch to products and offering customisable products will be the next big thing. Businesses from retail to hospitality can customise their products with Brother label printers and commercial sewing machines,” said Nigel Lee, Country Manager at Brother Singapore. Lee added that the workplace of the future will be characterised by customer experience and personalisation. Artificial intelligence as well as cloud and predictive technologies pose new challenges to companies and their workforces, prompting them to come up with novel solutions to deal with market pressure and competition. A powerful, dependable brand like Brother can accompany enterprises on their journey of adaptation to evolving technologies and in the task of adding value to their services.