Far East Organization wins Technology Excellence Award for Digital - Real Estate

The Organization’s oneFarEast app has made it easier for its customers to request maintenance services, book facilities and access property-related documents on one platform.

Committed to constantly innovating and providing enriching experiences and value for its customers, Singapore’s largest private property developer Far East Organization rolled out its proprietary oneFarEast app with the aim of providing a one-stop digital platform for buyers and tenants to perform their account-related tasks efficiently.  

Launched in November 2021, the app has better positioned Far East Organization to deliver on its brand promise to build trust with its customers. It has also furthered transparency by enabling easy access to essential business documents and proper records of requests and feedback. 

With a single login, regardless of the number of properties the customer owns or leases with the Organization, they will be able to schedule appointments, retrieve property-related documents such as tenancy agreements and monthly rental invoices, as well as pay for rental and other services via PayNow. Additionally, customers can request maintenance services, submit application forms, book facilities such as function rooms and tennis courts, as well as receive and respond to exclusive event invitations. Users can also extend access to the app to their family members, friends or colleagues using the property.

Apart from delivering a more seamless and intuitive experience for customers, the oneFarEast app has integrated multiple Far East Organization’s operational units, ranging from property leasing operations to finance and information technology, into a single platform. Automating these manual tasks have also unlocked efficiencies for the teams, providing them with the opportunity to modernise processes, accelerate efficient workflows, enhance collaboration and improve productivity.  

“With the high penetration of digital devices, customers have high expectations for digital experiences. Our customers expect to have the means to contact and interact with the Organization whenever and however they want. They value true accessibility, where information and services related to their properties are available at their fingertips. Backed by our belief to inspire better lives, the oneFarEast app is developed to ensure these demands are addressed and tasks can be performed seamlessly and conveniently,” said Mr Ng Yee Pern, Chief Technology Officer, Group IT. 

With data key to unlocking customer insights, oneFarEast app has enabled relevant data to be collected and analysed, particularly those that involve customer interactions and feedback. By better understanding the customers and their needs, the Organization will be able to refine its customer engagement to be even more relevant and personalised.  

For Far East Organization’s latest one-stop digital platform, oneFarEast, it secured the Digital - Real Estate award at the recently concluded Technology Excellence Awards, presented by Singapore Business Review. In its fourth year, the awards event lauds companies in Singapore that have pioneered ground-breaking IT products, solutions, or initiatives that are leading the technological revolution and digital journeys of their respective industries.

Far East Organization is a dynamic and diversified enterprise that has a reputation for being innovative, creating effective and functional spaces, and providing enriching experiences and value for its customers. Since its establishment in 1960, the Organization has been contributing to the transformation of Singapore’s urban landscape with over 780 developments across the residential, hospitality, retail, commercial, and industrial sectors, including 55,000 private homes in Singapore.

Watch the interview below to know more about their winning project: