Dynamicweb Solutions Asia Pte Ltd clinches Retail trophy in SBR International Business Awards

As part of its digital transformation strategy, Singapore’s leading department store BHG successfully implements a unified commerce solution in partnership with Dynamicweb. 

Dynamicweb Solutions bagged the Retail Award during the recently concluded Singapore Business  Review International Business Awards, which honours exceptional international businesses based in  Singapore. 

Dynamicweb Solution offers a cloud-native composable e-commerce Suite, enabling retailers to deliver better digital customer experiences and scale e-commerce success through an all-in-one eCommerce solution that covers Content Management, Digital Marketing, e-commerce, and Product Information  Management solutions.  

As a unified commerce solution, Dynamicweb seamlessly connects retail back-end systems and customer-facing touchpoints in a single system, allowing retailers to have a unified view of shopper behavior, products, and management systems. 

One of the most recent success stories of Dynamicweb is with BHG Singapore. Currently, BHG Singapore operates one online store and four physical stores across the country. As part of its continuous efforts for business development, BHG is undergoing a significant process transformation. 

As a trusted advisor for retail excellence, Dynamicweb was engaged to implement a unified commerce solution for BHG Singapore to speed up its digital transformation efforts.  

BHG Singapore’s digital transformation strategy is a component of its 5-year business transformation plan, which entails much more than going online or leveraging advanced technology tools. The goal of this plan is to evolve into a new business model and the unified commerce solution is pivotal to this strategy.  

With the success of BHG’s transition into a unified commerce solution by adopting the Dynamicweb solution, the company has converted its legacy systems and adopted a unified and interconnected systems approach, allowing BHG to propel towards the next phase of its transformation. 

With the help of Dynamicweb, BHG is now able to provide its customers with a Click and Collect experience where their customers can fulfil their order and, if needed, they can pick up their order in one store, another product in another and get the rest delivered. 

Dynamicweb also allowed BHG to offer the same flagship product experience in their smaller stores by introducing the endless aisle concept. In addition, Dynamicweb introduced effortless check-outs, where customers can make their purchase whenever ready, at any spot of the store, skipping the traditional cashier queue and be served by staff with mobile point-of-sale.  

In the next phase of digital transformation, BHG Singapore plans to introduce AI software for hype personalisation, merge online and offline channels with concepts such as virtual stores, introduce predictive analytics, and build an ecosystem around the concept of a platform as a business model. 

With more than 300 partners and more than 200 employees all around the globe, Dynamicweb continues to provide support for over 4,000 brands, which includes leading brands like Lego Wear,  Vredestein, Unilever, Winnebago, L’Oréal, Flying Tiger, Toyota, Europcar, and Skanska.  

Built on Dynamicweb, these customers are empowered to gain lifelong customer relations, increase revenue, and grow their brands.

Watch the interview below to know more about their winning project: