AIA Singapore wins SBR Technology Excellence Award for Digital - Life Insurance

AIA eBenefits is a one-stop digital platform empowering employees and HR professionals for all their employee benefits needs. 

According to an Institute of Policy Studies research which surveyed 2,000 respondents between July 2021 to April 2022, approximately half of the respondents wanted flexible working arrangements. Whilst Singapore has recently announced workplace reopening as part of further easing of community measures, allowing a full return of workers to the office, hybrid ways of working will likely continue to remain in place. 

As a proactive measure for the hybrid workforce, AIA Singapore pivoted its delivery of employee benefits insurance from hardcopies to a digital one with the launch of AIA eBenefits. AIA eBenefits is available as both a portal and as an app, ensuring that employees can access their employee benefits 24/7, anytime, anywhere. To date, it has over 230,000 users.

AIA eBenefits empowers employees to access their coverage, select their flexible benefits, locate the nearest clinic, submit their claims, or visit a telehealth doctor. In addition, its e-underwriting module allows employees to submit their health declaration forms securely and electronically. 

The digital solution comes with an AI chatbot, ‘MAIA’, powered by IBM Watson technology. Upon login-in, MAIA can recognise the employee and answer questions specific to their policy or claims submission.   

By making access to employee benefits easy to use, it has scored 4.5 stars on Apple App store and a 90% customers satisfaction rating. The high approval rating underscore the value of a company’s employee benefits programme.  

Secondly, eBenefits empowers HR professionals to do their work more efficiently as well. Its rich functionalities allow HR professionals to update staff movements, issue letters of guarantees, view anonymize claims reports, and access to all their invoices.  

By making HR administration paperless and secure as well as encouraging employees to self-service, the administrative burden on HR professionals is lightened, allowing them to focus on strategic business issues. 

AIA Singapore is a market leader in using technology to better the lives of Singapore residents. It has previously won accolades for its AIA Vitality programme and AIA Claims EZ. This year, Singapore Business Review is delighted to present to them the Technology Excellence Award in the category of Digital - Life Insurance as a testament to their unwavering commitment to helping the Singapore workforce live Healthier, Longer, Better lives. 

Watch the interview below to know more about their winning project: