, Singapore

Singapore Airlines denies report its budget long-haul carrier is ready for take-off in April

All other information mentioned by Straits Times like number of aircrafts planned to operate were also rebuffed.

“We're still in the initial set up of our operations and still working on building up the airline. As a new airline, we're expectedly exploring various arrangements, but nothing has been firmed to date,” Audrey Tan of SIA’s unit New Aviation said in an e-mail reply to Singapore Business Review.

“We don't have definite schedule of first flight yet as everything are still in the planning stage. We don’t confirm anything mentioned in the report.” she said meanwhile over the phone.

The report from Straits Times read:

Singapore Airlines’ new low-cost, long-haul carrier is slated to take off in April next year with one Boeing 777-200 and expand to four planes in the first three months.

The longer-term plan is for Scoot Airlines, as the new entity could be called, to operate 14 of the twin-aisle planes by the middle of 2016, The Straits Times has learnt.

Regional carrier SilkAir, another SIA subsidiary, has a fleet of 18 aircraft.

The new airline, a critical part of SIA’s strategy to deal with intensifying competition from rival carriers, is expected to fit each of its B-777 with about 400 seats.

SIA, which will provide the initial few aircraft from its existing fleet, currently configures its B-777 to carry up to 323 passengers in two classes.

The Straits Times has also found out that as part of the retrofitting, the new carrier intends to make its aircraft Wi-Fi enabled.

This will allow passengers, willing to pay for the service, to surf the Internet and access Web-based applications using laptops, tablet computers and smartphones.

The airline is also studying the feasibility of renting the devices for inflight entertainment. Charging customers for extras, which also include food and drinks, is part of the low-cost model adopted for the new carrier.
 

To contact the journalist, you may send your message to krisana@charltonmediamail.com

Join Singapore Business Review community
Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

You're the reader we write for. You're also the person our partners want to reach.

If that sentence describes you — a founder, a C-suite, someone whose attention companies pay good money for — then you already understand why SBR works. We've spent twenty years earning the trust of readers exactly like you. Which is exactly what makes this an interesting place for your company to show up, too.

The ways it can show up are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The right fit depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If your company has something this audience should know about, we'd like to hear what you're working on.

No rate cards until we understand the brief. It's a better use of everyone's time.

Top News

30 One-Sentence Stories From People Who Have Built Better Habits
None of these stories are mine. They were sent to me by readers of Atomic Habits. My hope is that these examples will illustrate how real people are putting the book into practice. They will show you what people are actually doing to build good habits and break bad ones. And hopefully, they will spark some ideas for how you can do the same.
SBR 5 Lorem Ipsum News 2 [8 May]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
SBR 4 Lorem Ipsum [8 May Top Stories]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Exclusives

How Experts Figure What to Focus On
eliminate the distractions. Commit to one thing and become great at that thing.”
Exclusive three SBR 12 Lorem Ipsum [8 May]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
SBR 3 Lorem Ipsum [ Exclusive 2]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Event News

Video [Event News]
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley