Seeking better work lives: A campaign for more fulfilling careers in Singapore

The Seek Better Campaign was recently launched by Jobs Street, a subsidiary of Seek, in Singapore. This campaign is aimed at inspiring job seekers to strive for more meaningful and productive careers. The Chief Marketing Officer at Seek, Jane Cruz Walker, emphasizes the significance of mental well-being in the workplace and how companies can prevent burnout among employees. She believes that companies can promote mental health by conducting regular check-ins, engagement surveys, hosting town halls, and fostering open communication through forums such as "ask me anything."

Jane believes that companies can help employees adjust to the post-pandemic world by implementing re-boarding strategies and promoting mental health. This can be done through office socials, reorientation forums for hybrid working guidelines, and by reminding employees to prioritize their mental health. The Seek Better Campaign itself focuses on the importance of finding a job that brings true happiness, showcasing popular industries such as beauty, food and beverage, and travel.

In Jane's view, mental health should be a priority for employees, just like physical health. By prioritizing mental well-being, employees will be more productive, engaged, and satisfied with their work, which benefits both employees and employers.