SBR Technology Excellence Awards 2024 Winner: The Ascott Limited

Jasmine Sim, Vice President/Brand & Marketing at The Ascott Limited, spotlights their Gen AI chatbot, Cubby, designed to better meet customer needs. Cubby has already enhanced guest experiences by handling over 60,000 inquiries, supporting both guests and live chat agents.

Learn more about Ascott's win in the AI - Hospitality & Leisure category at the SBR Technology Excellence Awards 2024, in time for their 40th anniversary, visit here:

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SBR Technology Excellence Awards

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