Singtel gets Discovery after Starhub fallout

HGTV, AFC, and Food Network will have free previews on Singtel TV until 30 November.

Singtel bagged rights to launch Discover’s Singapore channel three months after the latter parted ways with Starhub. HGTV, Asian Food Channel (AFC), and Food Network will return to Singapore television through Singtel TV.

With the inclusion of the three new channels, Singtel TV will be carrying the whole suite of Discovery channels in Singapore, including the flagship Discovery Channel and Animal Planet. Discovery captures more than 75% of the viewers of genres it offers.

“Singtel TV is constantly working to deliver premium content to our viewers, many of whom are avid fans of educational and lifestyle content,” Singtel managing director for home and consumer Singapore Goh Seow Eng said. “We are pleased to work with Discovery to continue expanding Singtel TV’s content line-up of quality shows.”

The three channels will be immediately available on Singtel TV. It will be broacast as free preview through home TVs or on the Singtel TV GO app until 30 November.

“Each of these much-loved brands has its own unique content offering and fan base,” Discovery Networks Asia general manager for Southeast Asia Anna Pak Burdin said.

Whilst AFP will be available as part of the Family Starter Pack with no additional charges, HGTV and Food Network will be available as part of a separate pack to be announced at a later date.