Neuron Mobility expands operations to Seoul

The company will deploy 2,000 Korean-spec e-scooters.

Singapore-based e-scooter rental operator Neuron Mobility will be expanding its operations to Seoul.

According to the company, the decision to launch in South Korea comes at the back of the Korean government’s recent introduction of stricter rules which outline how e-scooters should be ridden and operated.

Neuron will be deploying 2,000 Korean-spec electric scooters to test and refine its operations before scaling significantly later in the year.

Neuron’s Korean-spec scooters are fitted with the world’s first app-controlled helmet lock, which electronically secures a safety helmet for every e-scooter. This will be an important differentiator in Korean market where recently updated laws require all riders to wear a helmet.

“We’re delighted to launch in Seoul, we’ve been studying the rise in popularity of e-scooters in Korea for some time. Now that new regulations are being introduced, as well as an increased focus on safety, we think it’s the perfect time to bring our safely-leading e-scooters, and collaborative ways of working to the city,” said Neuron CEO Zachary Wang.

Over the last six months, Neuron won new contracts to operate in Canberra, Townsville and Dunedin in Australia and in New Zealand. It also secured contracts in Slough, Newcastle and Sunderland in United Kingdom.