ERA Realty Network launches Grab-like feature for property agents

Users can search and choose online agents that they can connect with in real time.

ERA Realty Network (ERA) launched the phase two of its FindPropertyAgent.sg (FPA), a website that allows customers to find property agents based on the latter’s reviews and past transactions.

According to an announcement, the second phase of FPA “works similar to a ride-hailing platform.” Users can search for the service they require and will be prompted with a database of agents who are online. They can choose the agents they feel can best address their needs and connect with them in real time.

ERA COO Marcus Chu commented, “In the event that they have an urgent matter that requires immediate attention, they can find a suitable property agent who is available to help them in real time. For agents, this feature helps them to acquire more leads and encourage them to respond to consumers’ enquiries in a timelier fashion.”

FPA uses smart algorithms that enable consumers to find property agents suited to their needs. “FPA encompasses the most complete property agents’ profile pages with past transactions statistics, customer reviews, awards achieved, and trainings completed, to increase transparency and build better trust with consumers,” ERA added.

ERA also said it will soon launch an FPA feature with artificial intelligence that helps agents answer common queries and predict preferences.