BMW Group Asia's Singapore Sales Surge in 1Q24

In 1Q24, the group's premium segment reported a 51.5% YoY increase in sales.

BMW Group Asia saw robust growth in new car sales in Singapore in 1Q24. 

Its premium segment, BMW, saw a 51.5% YoY increase, whilst its EV segment, BMW BEV, and its MINI segment experienced YoY increases of 151.5% and 6.1%, respectively.

Across broader Asia, BMW Group Asia reported YoY increases of 14.3% for BMW, 53.5% for BMW BEV, and 6.5% for MINI.

With strong market performance and expanded customer reach in Singapore, BMW Group is working to enhance its brand presence by opening new showrooms and service centres this year.

In February, BMW Group opened Eurokars Auto Service Centre at 27A Tanjong Penjuru. It is also planning to open Eurokars Auto BMW Showroom at 29 Leng Kee Road, Performance Motors BMW Showroom at 303 Alexandra Road, and Eurokars Habitat MINI Showroom at 27 Leng Kee Road this year.

To drive social impact, BMW Group Asia collaborated with partner organisations to promote social responsibility through various outreach programmes.

The programs include school visits and EV showcases with EduTorque, volunteering with Meals-on-Wheels, teaching children about sustainability with the Life Community Services Society (LCSS), and internships with the German European School Singapore (GESS).