Customer Experience
Customer satisfaction with the retail sector worsens
Customer satisfaction with the retail sector worsens
The satisfaction level dropped by 1.5% YoY to 71.3 points in 2022.
Sub-par customer experience drive 2 out of 3 Singaporeans to change brands
Other reasons to shift brands include customer service, product quality and price increases.
Not so happy to serve? 9 in 10 consumers dissatisfied with customer service experience
Customer dissatisfaction may cost businesses $14.98b annually, Qualtrics warned.
Only 1 in 5 SG companies made the right customer experience investments
This figure is lower compared to its neighbouring markets.
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