Tug-of-war ensues for World Cup broadcast rights

Telco rivals StarHub and SingTel compete yet again for broadcast rights, this time for the 2010 soccer World Cup.

According to a Bloomberg report, Singapore Telecommunications Ltd. and StarHub Ltd. are competing for the right to air the 2010 soccer World Cup in Singapore. Straits Times added the competing firms did not not disclose their bid price for the broadcast rights.

The new tug-of-war follows StarHub's loss to SingTel for the rights to air BPL matches for
a period of three years beginning August 2010.

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