Singtel ranks 6th strongest telecoms brand

It moved three places up in the rank.

Brand Finance named Singtel as the sixth strongest global telecoms brand in their Telecoms 150 list.

The Singaporean telecoms brand moved up three spots in the list given its improved score of 88.3 out of 100. The company scored high for brand familiarity and recall.

Brand Finance said Singtel's fast and robust 5G network, consistent customer experience through its website and apps, and affordable products and services for consumers and enterprises built its "solid brand equity."

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'It is encouraging to be roundly recognised for values that matter to us as a brand. As the digital landscape and customer expectations keep changing, we will continue to invest and innovate to deliver on our value proposition of creating the best digital experiences that our network and services are capable of,' said Lian Pek, Singtel's Vice President of  Strategic Communications and Brand.