Singtel launches first all-in-one rewards programme

Red members can enjoy exclusive benefits and lifestyle perks.

Singtel launched Red, the first and only all-in-one rewards membership programme by a telecommunications provider in Singapore. With an annual membership fee of $88, Red was designed to pack in premium experiences and superior value for all Singtel customers.

The membership offers the most sought-after consumer perks, including device vouchers and onsite priority support, free data, discounts off Singtel products, and exclusive benefits from lifestyle partners that were previously only available to selected customers. 

"Red is like no other rewards programme in the market today – offering high-value returns and bespoke services that take our customer engagement to the next level. We understand the changing needs of our customers and see this as a means of building more meaningful bonds and delighting them at every opportunity," said Consumer CEO Anna Yip.

Based on a recent Singtel consumer-insight study, seven in 10 customers say device vouchers are one of the most appealing rewards from a telco. Accordingly, the marquee perk of the Singtel Red programme is $120 worth of vouchers available for immediate use. Red members also enjoy an additional 10GB data on any 5G plans on a monthly basis, four-hour onsite priority service for broadband customers, 50% off Singtel CAST pack and over 100 exclusive perks from leading merchants in Singapore, encompassing daily categories like petrol to lifestyle ones such as health, wellness and hospitality.