SingTel eyes a revamp of its data pricing model

Most telcos have got it wrong, they said.

According to Nomura, improving the data pricing model is a big focus for Singtel. The latter has also that that most telcos have got it wrong to-date. 

Noting some highlights on SingTel's annual regional mobile day in Singapore last  15 March, Nomura said that Singtel seeks to improve the correlation between data traffic growth and earnings growth with equal part revenue and cost initiatives.

Here's more:

As per Paul (O’Sullivan), in the past 2-3 years, despite revenue growth, profitability has been largelyflat and with the rise of OTT players, these risks could become more pronounced.

To mitigate some of this impact, SingTel is looking to focus more on customer retention (70%) versus acquisition (30%) to manage its return on  investment (versus equal weighting previously).

The other element is to improve and capitalize on its networks, so it can use various customer analytics to better serve and monetize its customers. Cross selling and churn management were some of the other initiatives talked about.