Singapore mobile ad market grew by 18% in 4 months

Oh, and Android crushed Apple over the last 4 months as the mobile ad market reached 139 mn monthly impressions, increasing by 119 mn from January 2011, according to InMobi’s report.

The Android platform saw a staggering increase of +12.7 share points in ad impressions over January 2011, now serving over 37 million impressions monthly. The findings are part of InMobi’s April 2011 Mobile Insights Report - Singapore Market, the largest monthly report of its kind.

Key Singapore findings include:

• Singapore mobile ad impressions grew by 18% from January to April 2011 on the InMobi network.

• InMobi now serves over 139 million impressions a month in Singapore up over 20 million monthly ad impressions from January 2011.

• Smart phones represent 89% of all impressions in this very advanced mobile market.

• Smart phone share in Singapore is over 2.5 times the Asia average and nearly double the global average.

• Although Apple is still the top platform in Singapore it lost significant share to Android between January and April 2011.

• Android saw a staggering increase of +12.7 share points in ad impressions over January, now serving over 37million impressions monthly

• iPhone OS lost 15.6 share points in just 90 days primarily due to the strength of Android in the market.

• Android & iOS powered devices now represent 4 of every 5 ads in the market, providing an ideal ecosystem for advertisers.

• Despite a decline of 15.6 share points in its share, Apple still maintains the majority of ad impressions in Singapore with 54% market share.

• Manufacturers Samsung with +8.4 sharepts, HTC with +1.5 share pts and Motorola with +2.2 share pts all gained share of ad impressions supporting the Android surge.

• Apple iPhone saw a decline of 17.8share points in its impressions share but remains the single most popular device in Singapore with 47.4% share.

• Beyond the iPhone, fragmentation is clear without any single handset holding more than 6.1% share.

Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “Singapore is one of the most advanced mobile markets in the world. With a country population of 5 million, the 139million monthly impressions served by InMobi are a testament to the country’s mobile potential. It’s not just the reach but also the quality of devices that makes it a truly exciting market for advertisers. The high penetration of smart phones along with a tech-savvy audience allows advertisers to utilise the latest, most sophisticated ad technology to engage consumers.”

You're the reader we write for. You're also the person our partners want to reach.

If that sentence describes you — a founder, a C-suite, someone whose attention companies pay good money for — then you already understand why SBR works. We've spent twenty years earning the trust of readers exactly like you. Which is exactly what makes this an interesting place for your company to show up, too.

The ways it can show up are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The right fit depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If your company has something this audience should know about, we'd like to hear what you're working on.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia

Top News

30 One-Sentence Stories From People Who Have Built Better Habits

None of these stories are mine. They were sent to me by readers of Atomic Habits. My hope is that these examples will illustrate how real people are putting the book into practice. They will show you what people are actually doing to build good habits and break bad ones. And hopefully, they will spark some ideas for how you can do the same.

news conversion

SBR 5 Lorem Ipsum News 2 [8 May]

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

SBR 4 Lorem Ipsum [8 May Top Stories]