M1 ditches 19 mobile plans for one base plan

SIM-only and handset bundles get one base plan each.

M1 is folding its 19 mobile plans and opting for one base plan each for SIM-only and handset bundles, it said in an announcement.

The SIM-only contract-free base plan starts from $25, and the handset base plan starts from a $30 contract. Both plans come with unlimited weekend data and offer data value bundle starting with 30GB and 12GB respectively at the base plan.

Customers can then build and personalise their own plans over the base plan by adding on more data, voice minutes, SMS, roaming pack and other value-added services depending on their expected usage and need. “The simplification offers customers greater flexibility and personalisation through a mobile plan that can be made-to-measure,” the company said.

M1 also introduced a new website which enables consumers to sign up for new mobile plans online and choose to have their SIM card and handset delivered to their doorstep at no additional cost.

“Since the recent acquisition of M1 by Keppel Corporation and SPH, the M1 team and shareholders have been working hard to crystallise our transformation strategy across all areas of our business, with the primary aim to deliver the best possible customer experience and simplification of the customer journey,” said M1 CEO Manjot Singh Mann.