How StarHub reaped gains from the cross carriage of BPL
It drew 2,000 pay-TV subs.
According to OSK, after six quarters of contraction, StarHub drew 2k pay-TV subs in 3Q13 as it benefitted from the cross carriage of the Barclay's Premier League (BPL) over to its platform and the introduction of a new high security set-top box (STB) to curb equipment piracy. As a goodwill gesture, it is offering a SGD30/mth rebate (up to SGD600) to customers taking up its bundled pay-TV service, which is more attractive than its competitor’s standalone BPL package.