Glued to the boob tube: Singaporeans spend over 25 hours per week online, reveals survey

Majority of users use more than two devices at a time.

Singaporeans are glued to their devices, with the average internet user spending over 25 hours a week online.

According to Nielsen, Singaporeans are the second most digitally active consumers in Southeast Asia, averaging 25 hours 12 minutes per week, after consumers in the Philippines, who clock in at 26h 42m.

The survey also showed that eighty-five percent of Singaporeans access the internet daily, up from 80 percent in 2011.

According to the Nielsen report, 94 percent of digital consumers in Singapore own a smartphone and two in three of digitally-engaged households (64%) own a tablet. Tablet ownership in Singapore tripled in three years (23% in 2011). In Southeast Asia, four in five digital consumers own a smartphone and half of digitally-engaged households in the region own a tablet.

Along with increasing connected device ownership and time spent online, consumers’ media consumption habits are shifting; around nine out of 10 digital consumers in Southeast Asia commonly engage with two screens simultaneously, and as many as eight in 10 engage with three screens simultaneously.

In Singapore, 87% of consumers are using dual screen at the same time