HTC expands roster of marketing tie-ups for HTC Smart

Company maximises co-branded marketing campaign to promote the new product.

HTC on Monday announced a lineup of marketing partnerships with many renowned partners, such as Fox, Jetstar, Lam Soon Singapore Pte Ltd, Moovemedia, National Heritage Board and Singapore Petroleum Company to promote their newest touchscreen smartphone, the HTC Smart™ - a new type of smartphone that creates a new category of easy-to-use, connected smartphones that are accessible by people all over the world. The HTC Smart has been available in Singapore since 8 May 2010, according to a HTC report.

The co-brand marketing collaborations will see HTC leveraging on the platforms of a wide variety of business partners to extend its brand and reach out to new audiences. The brand, ubiquitous to smartphone users, hopes to engage feature phone users to adopt smartphone technology into their daily communication routine – with the HTC Smart being the ideal smartphone for this seamless progression.

According to Mr. Melvin Chua, Country Manager, HTC Singapore, this series of partnerships will be mutually beneficial. He said, "HTC is always focused on bringing value added incentives to its current and new customers. With these collaborations, we can now also bring them opportunities to own the HTC Smart through a series of promotional tie-ups with our new partners and enjoy a brilliant user experience."