What do Singaporean shoppers buy online?

Travel tops the list.

Singaporeans are Southeast Asia’s top online shoppers, according to the Visa Consumer Payment Attitudes Study 2014 that was released today.

The findings showed that 26% of Singaporeans shop online at least once a week while 58% shop online at least once a month.

Travel is the most popular category where Singaporeans make purchases online. The survey indicated that more than 51% of the respondents bought all their flight tickets online and 46% bought all their travel accommodation online. 

The next popular categories that Singaporeans make their entire purchases online are concert or sporting tickets and games. 

Survey findings also showed that the average cost of the most expensive item that Singaporeans have purchased online is $2,887.

Singaporeans between 25-44 years old shop online most frequently. 53% of respondents between ages 25-34 years old and 44% of those between ages 34-44 years old shop online at least several times a month. 

In addition, the survey also showed that 30% of Singaporeans who shop online use their mobiles to make purchases at least once a week.

“Online shopping continues to grow in popularity in Singapore. There is a growing trend of consumers spending more time and money shopping online. As technology evolves, we see the blurring of lines between shopping at a retail store and online,” said Ooi Huey Tyng, Visa Country Manager for Singapore and Brunei.

In the recent Single’s Day event, the single largest online shopping day in the world, Singapore Visa figures jumped 250% in authenticated purchases when compared to 2013 data.

Consumers prefer to shop online due to a number of reasons. According to the survey, 38% of Singaporeans cite convenience as one of the factors when choosing to shop online. Other reasons for shopping online were because of cheaper prices and direct delivery.