Survey reveals must-haves for online shoppers in Singapore

44% want an estimated delivery date.

Free shipping cost has topped the list of considerations when Singapore consumers are shopping online, according to a survey by Shopify.

Its Retail Report 2024 showed that 71% of respondents in the city-state expect shipping costs to be free when they make a purchase online. 55% said retailers should have debit and credit cards as payment methods in their e-commerce platforms, while 51% expect online sellers to have a free return option.

Inside brick-and-mortar stores, more than half of Singapore shoppers agreed staff should be knowledgeable, while there is enough stock of products to go around. 

44% of Singapore consumers also want retailers to provide an estimated delivery date while 39% are looking for loyalty rewards programmes. More than a third (36%) expect retailers to offer a

The report drew insights from 2,056 residents in four Southeast Asian markets including Singapore.