Singaporeans are among the world’s most avid online shoppers: survey

Flight and hotel reservations are the hottest commodities.

Consumers in Singapore rank among the world’s most active online shoppers, snapping up products and services from airlines, travel agencies and tour operators, according to an e-commerce report released today by Nielsen.

Nielsen’s Global Survey on eCommerce revealed that Singaporeans have the highest online purchasing intention globally for airline tickets and hotel and tour reservations, and second highest globally for event tickets.

Around seven in 10 Singaporeans plan to go online to purchase flights (70%) and make hotel and tour reservations (69%) within the next six months.

In Singapore, the main factors that motivate consumers to go online to shop are convenience, reading online reviews and looking at products online before purchasing them in a store. These factors also rank high among consumers in Southeast Asia to motivate them to go online to shop.

According to s Connie Cheng, Executive Director, Shopper in Southeast Asia, North Asia and Pacific, Nielsen, “High connected device ownership combined with Singaporeans’ love of shopping lays the foundation for a booming online retail sector. E-Commerce retailers’ product and service offerings have evolved significantly in recent years as the popularity of online shopping has increased.”