Singapore woos Chinese tourists with its own take on Golden Week

Big brands are expected to offer big discounts.

As Chinese tourists travel abroad during their week-long national holiday, the city-state has nothing but open arms, offering their own spin on Golden Week to boost its local retail sales.

Different brands from Nike to Samsonite are offering discounts in Singapore. Such promotions are aimed at grabbing a slice of more than half a billion Chinese buyers who are expected to travel domestically and overseas for the annual holiday starting on October.

During the promotion period, malls such as those owned by Southeast Asia’s biggest developer CapitaLand Ltd., and Hong Kong’s Sun Hung Kai Properties Ltd. will offer lucky draws and free limousine rides to users of UnionPay, China’s card-payment equivalent of Visa and MasterCard.

According to Singapore Retail Association Chairperson R. Dhinakaran, the event is intended to heighten the appeal of Singapore for local and foreign users of the card.

“Chinese visitors remain very important to the retail industry,” he said.

Around 589 million Chinese will travel overseas and domestically during the holiday period. Singapore was at the seventh spot of top destinations.

To know more about the story, click here.