Shoppers visit more than 5 online retailers before buying: report

Over 68% reported looking both online and in-store when shopping. 

Shoppers in Singapore visit over 5 online retailers before deciding what to buy, a survey found. 

In the “Singapore Retail Trends” report, commissioned by Amazon, it was also found that 68% of Singaporeans look both online and in-store to find the best value for money. 

Read more: Around 4 in 5 Singaporeans still shop for groceries online post-pandemic

“The findings confirm the trends we’re seeing in consumers’ evolving preferences and access to more choices. Such shopping patterns create new opportunities for businesses to reach and engage customers across multiple touchpoints, highlighting the importance of local and cross-border e-commerce as part of an omnichannel strategy,” Leo Laforgia, Amazon Singapore Country Manager, said. 

“This year particularly, inflation is a key concern for retailers and consumers alike, so price and convenience remain top-of-mind. By investing in sustainable omnichannel strategies, prioritising customer preferences, protecting their brand, as well as thinking long-term for international growth, businesses can offer unique and holistic value to their customers and succeed.”

The report explained that shoppers visit online stores for price comparison, whilst physical stores serves as a venue for social connections.

In particular, 50.2% of Singaporeans compare prices, whilst 57.3% look at online reviews and comparison sites.