Nearly 5 in 10 Singaporeans don't feel safe shopping online

They need more secure and convenient payment methods.

According to the latest Mastercard Online Shopping Survey, online shopping has become an increasingly popular online activity compared to three years ago (75.4% vs 67.3%), with nearly all 18-24 year olds in Singapore (98.6%) having made an online purchase in the last 3 months. The survey was conducted online in November 2016 across 14 Asia Pacific countries.

Findings from the survey indicate that whilst 52.8% of Singaporeans feel secure shopping online, providing secure payment facilities (87.9%) remains one of the most critical to getting shoppers to make an online purchase. Additionally, the importance of having a convenient way to pay (88.7%) also resonates very strongly amongst consumers in Singapore, followed by the reputation of the website (86.5), price (86.3%) and delivery fees (85.9%).

“It is clear that consumers in Singapore have a strong appetite for online shopping and enhanced security and convenience is absolutely vital when making their purchase decisions. Securing all payments today and tomorrow remains a top priority for Mastercard,” said Deborah Heng, Country Manager of Mastercard Singapore.

Here’s more from Mastercard:

Secure shopping is a collective effort. While Mastercard together with industry players are committed to engineering seamless payment experiences, consumers too can play a part in ensuring their own payment safety by following these online shopping tips
Shop only on sites with a “lock” in your browser’s URL bar – this icon indicates that a site is secure.
To protect your confidential information from prying eyes, refrain from using public unsecured Wi-Fi to perform financial transactions · Track your purchases by monitoring your account activity online and checking statements. Any suspicious or unfamiliar transactions should be reported to a bank immediately. · Make sure your passwords are strong – at least eight characters and a combination of numbers and letters
Don’t use the same password with different online shops OR to log into your email

You're the reader we write for. You're also the person our partners want to reach.

If that sentence describes you — a founder, a C-suite, someone whose attention companies pay good money for — then you already understand why SBR works. We've spent twenty years earning the trust of readers exactly like you. Which is exactly what makes this an interesting place for your company to show up, too.

The ways it can show up are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The right fit depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If your company has something this audience should know about, we'd like to hear what you're working on.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia

Top News

30 One-Sentence Stories From People Who Have Built Better Habits

None of these stories are mine. They were sent to me by readers of Atomic Habits. My hope is that these examples will illustrate how real people are putting the book into practice. They will show you what people are actually doing to build good habits and break bad ones. And hopefully, they will spark some ideas for how you can do the same.

news conversion

SBR 5 Lorem Ipsum News 2 [8 May]

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

SBR 4 Lorem Ipsum [8 May Top Stories]