Latest survey debunks stereotypes of Singaporeans being brand-conscious
70% of Singaporeans seek ethical brands.
Companies must start to reflect on their own practices as a new report from HSBC revealed that ethical consumerism in Singapore is on the rise.
The report revealed that more than 70% of Singaporean respondents claimed it was important to seek out ethical products and services.
Comparatively, the global average amongst consumers from advanced economies who sought ethical brands was 58%.